G.Clyde is a rapper on more grinds than most. He grew up in Detroit, but despite the rough environment he was raised in, he managed to excel in more ways than one. He witnessed a lot of stuff in his youth that would have made the come-up seem impossible, but this guy was different.
G.Clyde has always been all about making something of himself in some way and he managed to pave himself three paths to go down as a youngster. He put himself in a position where he could choose between music, hustling or even, a career as a mathematician. However, he made the choice to make his voice heard and he hasn’t looked back since.
Rapping for over two decades, he has built himself up an impressive repertoire of tracks, but in the past year, he has decided to take his music to the next level. As such, his online presence has increased ten-fold and he has started releasing around two tracks a month on YouTube. Even more impressive is the fact that his team is small and he does the majority of the work off his own back.
With a business mind, an eye for numbers, the perseverance of street life and some serious talent all wrapped up into one package, the future for G.Clyde is looking very bright indeed.
Here at Underground Sound, we found out what he had to say about his life and his music right here.
Tell us a bit about yourself, where are you from?
I’m From Detroit, Michigan, born and raised.
You talk about being “born in the spot”. What does this mean?
I say I was raised in the spot. 100. Where I’m from in Detroit, we never called our houses traps it was always spots. I come from that same struggle, but I was taught to spot things out. Not trap myself. So that’s what that means.
What sort of stuff did you experience growing up?
Growing up my biggest experiences came from sidewalk high. I learned how to hustle before I knew what high school was. I had a great family, but the environment I came up in was about getting money and spotting situations. I see negative and positive things form before my eyes as a young man. From graduating first in the nation in math to seeing the guy at the corner store get shot. Ups and downs. I experienced the good and the bad.
How did this and your past shape you as a person and as an artist?
My past transformed me from an artist to a business machine. Being an artist is a no-brainer for me. I’m more on the business side.
How long have you been rapping for?
20 plus years.
Was it to get away from that life specifically? If not, what was the motive?
I was born an instrument. Music was in my veins at birth. My motivation came from my family. As far as the life, I took it on from my first day in it and embraced. I just do it in a different manner now.
You talk about laughing about your past self in one of your tracks. What were you once like?
Hot headed. Ready for whatever with no thoughts of consequences. I look back at it and laugh like we were some fools, but we made it through.
Where would you be without music?
Without music I probably would be a professor in math.
Let’s talk about the music…
How would you describe your style?
My style is urban rhythm. When I say “Urban” I mean urban or sub-urban. I don’t rap, I kick it in my music. It’s more of a conversation taking place.
How are artists where you are from different to you?
I think the artist where I’m from all kick it. They don’t rap. They give you they real life. Detroit MC’s more so talk on the beat via urban rhythm.
What is the scene like where you are from?
The scene where I’m from is getting better because everyone is beginning to work together. But, it’s more so a get money by any means scene. Everyone has 5 plus hustles. So, it’s a good look.
How do you see your fit into your local scene in the US?
I believe my fit and lane is going to change the way music business is done.
How do you see your music fits into the overall US Rap scene?
I believe my music will elevate the minds of aspiring as well as upcoming artist to do better.
I’ve noticed in the last twelve months your online presence has improved a lot. Your channel was quite sporadic, but now you have one or two videos dropping each month, what’s changed in the last year?
I’ve start putting a lot of my own foot work in and not waiting on anyone. The minute I did that everything else fell into place.
You must have a dedicated crew for that sort of work load. Who are they? Who does what?
Believe it or not fam I do all my own work. My manager Dj Killher Kev has helped me a lot. He has helped to get me to the right platforms I need to be at. So big shout out to him, but for the most part this wave is fairly new.
How long do you spend on each track? Talk me through the process?
I have books stacked up. So, when I hear a beat I like, I run through my book of rhymes. When I like a verse to a track I put it down. I create a hook and wala boom.
Your presence is mainly on YouTube. How important is the video to overall creative process?
The visual is the most important part to me. People attention span is so short. But people remember what they see verse what they hear more.
Why is YouTube the primary location for your music?
Because YouTube is easy and accessible. People don’t have to download the app or go through much. And so, most of the world hears music on YouTube first.
What are you currently working on?
Right now, I’m working on building a global presence. I have 4 projects lined up fully recorded and organized. I’m just lining up the visuals and marketing, so I can have everything in order when I make my checkmate move.
What are your goals for 2018?
In 2018 my goal is to establish a global presence on every scale of entertainment rather it’s in first or third person. And generally, make my presence felt.
Words by: Will Macmaster