About

Underground Sound (UGS) is Malta’s original guerilla marketing agency. We help companies, events and artists from Europe, the Middle East & North Africa connect with their audience in a way that cannot be ignored.

We help our clients escape the clutter and cost of traditional advertising by taking it to street level and creating digital content.

All of this is supported by our online publication that features content on music, events, and alternative subcultures.

Founders of Underground Sound Ian Hinksman & Luc Rouffaud


We help connect people doing business in the music, entertainment and creative
industries by bridging networks and offering services to help our clients reach the next level of visibility.

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