Disable the NSFW warnings that refer to content considered inappropriate in the workplace (Not Suitable For Work).
Disable the NSFW warnings that refer to content considered inappropriate in the workplace (Not Suitable For Work).
ABOUT UNDERGROUND SOUND
Underground Sound is an independent global music media company focused on underground music, culture, and creative communities worldwide.
Based in Malta and operating internationally, we provide editorial coverage of underground music scenes, alternative culture, emerging festivals, and industry developments that are often overlooked by mainstream media.
Founded in 2018, Underground Sound exists to document underground culture with accuracy, context, and respect for the communities it represents.
WHAT WE DO:
Underground Sound publishes original editorial content covering underground and alternative music, live events, festivals, subcultures, and the wider music industry. Our work includes:
- Artist and industry interviews
- First-hand reporting from festivals and events
- Coverage of underground and emerging music scenes
- Cultural and industry analysis
- Features on independent artists, labels, and collectives
Our editorial focus is on authenticity, factual accuracy, and cultural relevance. We do not promote content solely based on trends, algorithms, or commercial influence.
OUR EDITORIAL APPROACH
Underground culture is built on independence, experimentation, and community. Our editorial team approaches each subject with research, direct experience, and cultural awareness.
We prioritise:
- First-hand reporting and scene engagement
- Accurate, well-researched information
- Clear separation between editorial content and promotion
- Respect for artists, communities, and local scenes
All content published on Underground Sound is created to inform, document, and connect, not to sensationalise or misrepresent underground culture.
EXPERIENCE AND EXPERTISE
Underground Sound is built on nearly a decade of experience engaging with underground music and urban culture. Our editorial work is informed by long-term involvement in music scenes, event attendance, interviews with artists and professionals, and ongoing research into global underground movements.
This experience allows us to provide informed perspectives and reliable coverage for readers, listeners, artists, and industry professionals.
MEET OUR TEAM
luc rouffaud
founder
Luc Rouffaud is the founder of Underground Sound, where he leads the company’s overall vision and direction. With a long history of involvement in music culture and events, Luc has spent years building connections across global underground scenes.His experience spans music publishing, live event promotion, and community organisation, giving him a deep understanding of underground culture and what makes it thrive.
ian hinksman
co-founder
Ian Hinksman is the Co‑Founder and Director of Underground Sound. He brings over a decade of experience in the music and events industries, having led projects in media, marketing, event promotion, and community building. Before Underground Sound, Ian co‑founded Alternative Obsessions, a grassroots event promotion platform in Malta that supported alternative music performances and fostered local scene growth.
louis rouffaud
Managing Editor
Louis Rouffaud is Managing Editor at Underground Sound, overseeing editorial workflows and ensuring that content meets high standards of clarity, accuracy, and relevance. He coordinates with the reporting team to shape compelling stories and maintain the editorial direction of our coverage.
milica micić
Content optimisation
Milica Micić leads content optimisation at Underground Sound. With specialised expertise in search strategy, user experience, and digital content systems, Milica ensures that the site’s content is accessible, well‑structured, and aligned with how audiences discover and engage with underground music and culture. Her work has strengthened the site’s visibility and usability across search platforms.
Jeanine Scerri
journalist
Jeanine Scerri is a journalist at Underground Sound, reporting on music, cultural movements, and independent scenes from a wide range of global contexts. Her writing draws on direct observation, artist interviews, and event coverage to capture the nuance and diversity of underground culture. She contributes informed perspectives that help our audience discover new sounds and understand their cultural impact.
Kusumitha Vasanth
journalist
Kusumitha Vasanth is a contributing journalist who focuses on storytelling that bridges underground music and cultural context. With a keen interest in how music intersects with identity and community, Kusumitha’s work brings depth and narrative insight to our features and interviews.
Miriam Viscusi
journalist
Miriam Viscusi is a staff journalist specialising in underground culture reporting. Her articles highlight emerging artists, local events, and movements that defy mainstream exposure. Miriam’s coverage aims to inform and inspire readers who seek authenticity and originality in music and cultural discourse.
Gabriele Luchetti
journalist
Gabriele Luchetti is a music journalist writing for Underground Sound with a focus on underreported scenes and emerging global trends. His work emphasises context, artist perspectives, and broader cultural currents, offering readers a deeper understanding of how underground movements evolve.
Juliana (Alexandra) Zammit
journalist
Juliana (Alexandra) Zammit reports on music, events, and underground culture with a narrative approach that combines critical observation and personal engagement. Her writing covers both local and international scenes, highlighting stories that resonate with devoted fans and curious newcomers alike.
GLOBAL COMMUNITY AND CULTURE
Underground culture transcends borders. Shared sounds, values, and movements connect people across cities and countries. Underground Sound acts as a global platform that connects these scenes while preserving their individuality.
Through responsible storytelling and cultural documentation, we aim to strengthen underground networks without compromising their independence.
FOR ARTISTS AND MUSIC PROFESSIONALS
Underground Sound also serves as a free resource for underground artists, labels, promoters, and music entrepreneurs. Our platform supports visibility, networking, and cross-cultural discovery by highlighting international scenes and creative work.
We are committed to supporting the underground ecosystem through informed and ethical media coverage.
OUR MISSION
Our mission is to document underground music and culture with professionalism, independence, and integrity. We are committed to long-term cultural reporting, editorial transparency, and the responsible amplification of underground voices worldwide.
COMPANY INFORMATION
Company name: Underground Sound
Industry: Music Media & Cultural Journalism
Founded: 2018
Base: Malta
Coverage: Global
For inquiries, collaborations, or editorial communication, please contact us.
Underground Sound Projects
SUPPORT INDEPENDENT MUSIC JOURNALISM!
