Gabriele Luchetti
Discover the story behind Rap Snacks, one of the most innovative companies in food and beverage that’s also approved by your favorite hip-hop talents.
Rap Snacks is a food and beverage company established in 1994. The CEO, James Lindsay, is a Miami-based entrepreneur who basically took advantage of his connections. But let’s go deeper.
Strong connections make the dream work
When it first started, Lindsay was already putting the work into marketing operations for famous brands, such as Puma and Monster (with which he sponsored the 24k headphones, a must-have classic product for DJs).
On the other hand, Lindsay is also very busy as a music manager. For instance, he helped rappers like Meek Mill, Master P, and others secure important deals that made their careers even more prosperous. Given his influence in the music industry, he came up with the idea of inventing Rap Snacks.
Rap Snacks offers a wide variety of munchies, such as popcorn, chips, noodles, etc., all branded with faces and graphics referring to hip-hop personalities. Now, it can count collaborations with VIPs like Lil Baby, Cardi B, Boosie Badazz, and more.
Rap Snacks expansion and social media campaign
The reason Rap Snacks is so successful right now can mainly be attributed to Lindsay himself. Thanks to his marketing strategies, he started investing more in merch products, garments, and social media presence with singers and huge influencers that sponsor Rap Snacks.
You can see how Lil Baby and Kai Cenat (probably the biggest streamer in the US, with more than 12M followers just on Twitch) vibe while the RS bag of chips is there with them.
After seeing its drippy products, it’s important to note the revenues of Rap Snacks as well.
Indeed, the brilliant team behind RS is not directly telling us how much they gain from the business. They would rather set a goal on their website, which is to take over the college students’ food and beverage expenditure budget. They state that the best way to get big and take over the sector is to point at the $40 billion market that sets the ultimate target for the company. So smart, if you ask us.
New frontier of munchies will not stop growing at Rap Snacks
The colorful gadgets and snacks definitely have some flair in them. Rap Snacks is designing a new way to consume food, and the fact that rappers and online personalities support and sponsor it suggests that the business will get bigger and bigger every day.
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